The Advertising Standards Board gave careful consideration to whether the ads breached the section of the Advertiser Code of Ethics dealing with discrimination and vilification. ![]() The community organisation, British People Against Racial Discrimination, was among several complainants who had objected to the use of the word ‘Pom’ as a ‘derogatory’, ‘offensive’ and ‘racist’ slur. Lekker, but let’s talk more about that 2006 ruling taken by the Ozzie ASB: The New Zealand Broadcasting Standards Authority made a similar ruling in 2010.ĭespite these rulings, the terms are considered offensive and derogatory by many British, regardless of context. The Oxford Dictionary defines their use as “often derogatory” but after complaints to the Australian Advertising Standards Board (ASB) regarding five advertisements poking fun at “Poms”, the board ruled in 2006 that these words are inoffensive, in part because they are “largely used in playful or affectionate terms”. The terms Pommy, Pommie and Pom, in Australia, South Africa and New Zealand usually denotes an English person (or, less commonly, people from other parts of the UK). We’re going to start with Wikipedia but don’t stress, we’ll dig a little deeper: We thought we would see where other Pom-bashers Australia and New Zealand stand on the matter, and it turns out there’s two pretty landmark rulings on the matter.
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